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Yuumee Juice

Yuumee Juice is a fresh juice brand based in Perth, Australia. In a market crowded with loud visuals, Yuumee Juice aimed to stand out through simplicity. The brand wanted an identity that feels clean, honest, and easy to connect with, while visually expressing freshness and joy in every touchpoint.

Overview

Industry

Food and Beverage

Location

  • Perth, Australia

Services

Logo Design
Digital Brand Assets
Packaging Design

Yuumee Juice

Yuumee Juice is a fresh juice brand based in Perth, Australia. In a market crowded with loud visuals and complicated health claims, Yuumee Juice aimed to stand out through simplicity. The brand wanted an identity that feels clean, honest, and easy to connect with, while visually expressing freshness and joy in every touchpoint.

Overview

Industry

Food and Beverage

Location

  • Perth, Australia

Services

Logo Design
Digital Brand Assets
Packaging Design

The logo represents a cup with a straw, combined with a cheerful face and a slightly playful tongue-out expression to suggest great taste and enjoyment. Supported by a bright color palette of orange, white, and green, the identity reflects energy, freshness, and simplicity.

Color Palette

Durotar Fire

HEX

#F06023

RGB

240, 96, 35

CMYK

0%, 60%, 85%, 6%

White

HEX

#FFFFFF

RGB

255, 255, 255

CMYK

0%, 0%, 0%, 0%

Treasured Wilderness

HEX

#026A33

RGB

2, 106, 51

CMYK

98%, 0%, 52%, 58%

Through thoughtful branding, Yuumee Juice presents itself as a friendly, approachable brand that makes fresh juice feel fun, inviting, and memorable.

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