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Kedai Sitoe

Kedai Sitoe was built from something warm and personal, the owner’s love for cats and the dream of turning their own home into a cozy street-side café. The brand identity reflects that story beautifully, the logo is inspired by their beloved cat, and many of the visual elements gently echo that personality.

Overview

Industry

Food and Beverage

Location

  • Lombok, Indonesia

Services

Logo Design
Packaging Design
Digital Brand Assets
Photography

Kedai Sitoe

Kedai Sitoe was built from something warm and personal, the owner’s love for cats and the dream of turning their own home into a cozy street-side café. The brand identity reflects that story beautifully, the logo is inspired by their beloved cat, and many of the visual elements gently echo that personality.

Overview

Industry

Food and Beverage

Location

  • Lombok, Indonesia

Services

Logo Design
Packaging Design
Digital Brand Assets
Photography

The logo shows a cat embracing coffee beans, a subtle but clear way to communicate that coffee is the heart of the business. Through deliberate branding choices, Kedai Sitoe doesn’t just look “cute”, it stands out in the market as a small café with character, meaning, and a story worth remembering.

Color Palette

Old Mandarin

HEX

#882321

RGB

136, 35, 33

CMYK

0%, 74%, 76%, 47%

Patisserie

HEX

#EDDAC8

RGB

237, 218, 200

CMYK

0%, 8%, 16%, 7%

Alaskan Moss

HEX

#0A4D2C

RGB

10, 77, 44

CMYK

87%, 0%, 43%, 70%

To strengthen that personality, Kedai Sitoe embraces a nostalgic retro palette of red and green, drawing influence from classic Chinese color symbolism. In Chinese culture, cats are seen as a symbol of luck and good fortune, and that idea blends nicely with the café’s identity as a friendly, welcoming place for everyone.

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